Engov
Engov After Fantasia (Winner of the ABRE Award — Brazilian Packaging Association, 2026)
2025
Problems
Engov After introduced the hangover-recovery drink concept to Brazil in 2019, and as the category's market reference, it's tasked with leading innovation for the segment. Carnival is a peak season for the brand, and starting from the Citrus flavor, we needed to completely reinvent the visual identity to celebrate the festival.
Solutions
Vibrant deep-blue illustrations narrate Carnival's transformation: masks and fireworks capture the joy of the streets, while a tiger personifies the courage to own your identity. The ergonomic, leak-proof bottle becomes an amulet for anyone who never wants the party to end, and its colorful cap turned into a brand icon in its own right, inspiring real costumes and extending the celebration beyond the drink.
Results
The product reinforced the brand's seasonal positioning, generating more than R$7 million in sales, and won an award from the Brazilian Packaging Association in the Pharmaceuticals category.
With extremely high stopping power, the contrast between midnight blue and vivid green makes the product stand out on its own. The design clearly communicates its functional benefits while captivating the eye with hidden easter eggs, like city skylines and playful graphics that celebrate the spirit of Carnival. The packaging transcended the label to become a symbol of the celebration itself. The window in the mask creates three-dimensional depth by revealing the liquid inside, while hidden easter eggs invite active discovery. By weaving in expressions like "Inimigo do fim" ("enemy of ending the party"), it connects natively and organically with a young audience.
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